There is a lot to be said for appealing to your target audience while attracting a ton of favorable publicity. Kudos to Garth Brooks for coming up with a way to help up and coming musicians by saving them money at a crucial stage (pun intended) of their careers. At the same time, doing this helps to promote the bar and restaurant he owns and operated in the heart of Nashville.
However, the key point is that you don't have to have the money or influence that the legendary country music star has in order to reach your target audience and/or promote a project. The point is that Brooks and his team took on a challenge and created a favorable result for part of his audience while promoting their venture in the process.
It is obvious that Brooks was aware of this problem for years, perhaps going back as long as 40 years ago when he first came to Nashville and was not able to break through. (We can all learn a lot from his decision to continue performing and make his way BACK to Nashville for a 2nd time.) Opportunities, whether as a marketing strategy or for a life-changing real estate development or acquisition, often take years to happen. But they do happen.
However, there is a lot to be said for being "first in" with a solution. Now, if another person or entity does a similar offer to what Brooks is doing to save money for local musicians, the reaction becomes, "Oh, like Garth Brooks did". Fixing a problem that benefits you and others that no one else is doing comes with a lot more meaning along with favorable publicity.
Let's collaborate!
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