With all due respect to this listing agent, I'm going to use this example to point out the need to make every single property description as unique as possible while maintaining focus on the overall presentation.
This home (linked below) is promoted as a "custom built dream home", which could very well be the case. However, the property also contains a hangar and an airstrip.
It is true that would be something that is a part of a custom built home and property. However, those features are, if I may venture to guess, not likely to be "dream home" amenities for the majority of buyers.
In addition, one of the first facts provided in the description is that the location is "45 minutes from O'Hare Airport".
First of all, being 45 minutes from anything is not something worth highlighting. But that point is overruled by another question. If this property contains a hangar and airstrip, why does it matter where the nearest full sized airport is?
My point is that further in, you see that this home and property do have many desirable amenities. In order to appeal to a larger pool of potential buyers, those need to be pointed out well ahead of the airplane and airport facts.
It is not always what makes a property unique. It is identifying the most likely selling points before publishing the description.
Unless this was changed since it's 8/6/20 posting, here is the description in question:
http://mredllc.com/smyl/myListing/?id=MDk4OTkzNTg6NzY3OQ
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