Monday, November 30, 2009

Listing of the Day - North Little Rock AR

In an effort to improve the impact of the marketing of listings, I randomly choose current listings around the country in a variety of price ranges and comment on their effectiveness. No current clients of mine are used, nor do I know any sellers or buyers or have any additional information about the property.

4209 Bunker Hill Dr. North Little Rock AR 4 + 2 $239,900;_ylt=AkkYaheioXEiZvExWZB7ivZn47Qs

Although there is only one photo for this advertisement, this exterior shot does a good job of providing a potential buyer with a good perspective of this home. It is easy to tell this is a sprawling home, and needing a wide angle lets us see that it is on a side street surrounded by trees. The leaves being off the trees and on the ground shows this to be a recent photo. (However, if this home does not sell by the end of the year, the ad should be updated with a winter photo.)

The description of this home does an excellent job of taking the reader from one room to another, pointing out at least one (selling point) feature about each area described. For example, "Family room with a fireplace and a game room with a bar and built in cabinets" makes the room stand out from other ads that might just say "family room".

Even though the description copy ends with "A Must See", this is minimal of what I call "Realtor fluff" and does come at the end.

I like how this advertisement is tied together. Given the limitations of one photo, the photo does set the home apart, and the description copy continues along the same lines. The selling points that make this home unique are well scattered. It is obvious that time and effort went into this advertisement.

The only negative is that there are spaces for school information which is "not available". However, this is common on Yahoo and may not be the fault of the advertiser.

In another positive, clicking on the "additional information" link takes us to the office advertisement for this listing, which is also well done. In fact, there are several interior photos which after having read the description serve as a strong reinforcement to the selling points of this home.

This advertiser took into account that a potential buyer from out of the immediate area could find this home via Yahoo, and makes the presentation a strong enough one to entice a potential buyer to click to the next step. Too many agents expect a potential buyer to click further and fail to sell the property enough to entice the next step.

Here is a good example of a property which is not the most or least expensive of its type within this region, but provides enough information to shine above other listings.


Note: This commentary is uncompensated and for marketing purposes only and is no reflection on the featured property. Its accuracy is not guaranteed. Neither Dave Kohl nor First In Promotions shall be held responsible for any representations.

At this time, I have openings for more realty agent/office clients to critique current and brand new listings on an hourly basis. No current or past client listings are featured on this blog.Random listings are chosen around the country.

Your comments are most welcome!

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