Public Speaking For Real Estate Professionals

As of late 2023 there are more than 1.5 million members of the National Association of Realtors. That number does not include thousands of commercial real estate brokers. Simultaneously, there are more than 2.4 million registered commercial real estate businesses in the U.S. 

Add in the number of home builders and commercial developers, and we have more than 5 million people involved with presenting and public speaking specific to the real estate community.

Many, if not the majority, have not yet had any training in public speaking or  making group presentations. Those are some of the challenges they face, which can hinder them from securing a listing or sale, costing them valuable revenue.

 

Real estate professionals and others in the industry are often faced with presenting a property to a potential buyer, tenant, and/or investor. It might be to an individual, or to a family or group. Although part of the presentation can be planned and rehearsed, dealing with reactions and questions is not. However, they are all part of the public speaking process. 

The same goes when making a Listing Presentation or promoting a listing to groups of agents. The Real Estate Media Coach brings such a big advantage to clients.

Real estate professionals and industry professionals can master their public speaking techniques which help overcome the natural fear. They do so from a real estate expert, which is an important combination.

One-on-one 60 minute individual sessions include plenty of actual practice time under the watchful eye (and ear) of the Real Estate Media Coach. Practicing comes after a review of strategies for gaining confidence and pacing as a speaker, whether to groups or individuals. 

The Real Estate Media Coach is also available for group and corporate presentations, which include a presentation of valuable tips and strategies to the entire group. The group session is followed by scheduled one-on-one time with each attendee to benefit their individual needs and skills.

Visit www.RealEstateMediaCoach.com for details. 

How To Determine Fix & Flip, Buy & Hold, Wholesale.....

Real estate investors have many decisions to make, whether just starting out or seasoned, when it comes to acquiring properties. Some look to wholesale (in states where it is allowed), some to “Fix and Flip”, and others to buy and hold for long term gains. Each of those possibilities have their own pros and cons, along with a number of investors who are successful at each of them. 

 

Each category requires a great deal of research leading up to finding potential investment opportunities. The amount of time needed is also a factor in determining the choice in working with a property. When wholesaling, the money is made at the closing with no further responsibility for the subject property. If doing a Fix and Flip, the likelihood is for weeks or months of repairs and upgrades to increase the value. For a “buy and hold”, the objective is long-term revenue, whether from leasing or tax advantages. 

 

 

 Some real estate investors make the mistake of being focused on only one of these possibilities while doing their research. Consequently, they might be missing out on a solid investment. It is understandable for a real estate investor to think that they do not have the bandwidth to, for example, engage in a costly and longtime upgrade despite the eventual profit potential.  

 

The point is that a real estate investor should be doing his or her research looking for a solid investment. If he/she cannot work with it as intended, chances are there is another buyer (or partner) out there that would love to get in on a solid deal. Some investors are private lenders and/or cash buyers that look for a good deal. Even the best researcher isn’t able to find deals throughout the region, let alone the entire country. 

 

For this reason, it is helpful to research properties in specific areas based on criteria used by other investors. Whether you are working with a real estate agent or not, you can do this research yourself. Comps on what properties are currently selling for are not enough to determine the strength of a potential investment. 

 

By visiting PropertyChoiceDirect.com, you can learn how to access data about investment properties around the country, based on your investing criteria. You can compare against what other investors and buyers have recently done within the same community. For example, you can see recent successful fix and flips within a neighborhood so you can more easily compare.  

 

If the numbers work for you, it is easy to work with any real estate agent you choose. But if the numbers are good but don’t work for you, you have something to offer to another investor or buyer and get paid even more for your efforts. 

 

You can participate month to month with no contract required. Details at PropertyChoiceDirect.com.

How To Do Your Own Comps For Potential Flips

Real estate investors looking to flip or wholesale properties need “additional” local comps to guide them toward a decision as to whether to purchase each property they consider. Real estate agents are typically only concerned with pricing properties which are “ready to go”, or close to it. However, a flipper or wholesaler is not going to purchase a property for anywhere near the current market value.  

 

Here is an example. Suppose there is a single-family home on a block with neighboring homes selling in the $200,000 range. This property, however, needs a lot of renovation and/or repair, which the current owner is not willing or able to finance. As a real estate investor, you need much more than the comps showing the value of good condition neighboring homes.  

 

 

 

While considering, or upon making a conditional offer, you need to be able to inspect the subject property. This is whether you do so yourself and/or hire a home inspector. Your goal is to determine the cost of bringing the property up to market value. There are costs to consider, ranging from fixtures (roof, furnace, electrical work) to labor (deep cleaning, painting, etc.) to renovation. You also need to consider the profit margin you expect to justify your purchase and the time and expense to bring to market value. 

 

Before doing repairs and/or upgrades to the property for resale, you need to consider roughly $15,000 for commissions and closing costs. You also plan to come out with between $20,000 and $25,000 profit when all is said and done. If you acquire the property for $140,000, it leaves you with a maximum of $20,000 to $25,000 to spend on the rehab. 

 

The $140,000 amount is based on being roughly 70% of market value. However, an investor needs to know if offering $140,000 or less is viable. Most real estate agents base the buyer comps on the $200,000 market value even though an investor will not offer anywhere close.  

 

This is one of the reasons why PropertyChoiceDirect.com offers analytic software which provides local comps based on investor criteria. You can search most neighborhoods and see recently sold nearby properties which were purchased by investors. In addition, you can then compare against “market value” comps to get a much clearer picture on your potential investment.  

 

You can do all of this whether working with a real estate agent or not, and there are no restrictions whatsoever as to which agent you can work with. The software accesses current and updated data and is available month to month with no contract required. Newer investors can access the video training along with regularly scheduled live webinars as part of their membership. 

 

Real estate agents and brokers can also utilize this software for helping their investor clients to acquire more properties. Details at PropertyChoiceDirect.com .

How To Find Investment Properties While Working With Your Agent of Choice

As a real estate investor, especially for one to four units (including single family), it is helpful to understand the role that a real estate agent plays in helping you. Typically, the role is much different from the home buyers they serve. Although in both situations the buyer wants the lowest possible price, the criteria differs for an investor.   

 

Someone buying a home for themselves or their family to live in relies on a real estate agent to meet their needs. Considerations include price, but may also include a school district, proximity to work, transportation, and/or shopping, and specific amenities. On the other hand, a real estate investor might not be limited to a specific neighborhood or be as concerned about the current condition of the property.  

 

Some real estate agents and brokerages attempt to serve investors by offering a list of local investment properties. In many instances, the agent(s) doing so understand how to compile such lists because they are investors themselves. This means that he, she, or they get first crack at potential investment properties within the area(s) they serve.  

 

 

Consequently, the investors they “serve” receive lists of properties which they (agent) have, in effect, already rejected for themselves. In addition, there are some real estate brokers selling software which is designed to analyze potential investment deals. Worse yet, some brokers require investors, already paying to utilize the software, to then engage their brokerage to complete any of the transactions they have “analyzed”. In other words, they expect investors to pay to analyze lists of already rejected investment properties, and when they find one to purchase, then pay that same brokerage a commission on the purchase transaction.  

 

Software to help real estate investors identify and analyze investment property opportunities in local areas and around the country is extremely helpful. However, it is even more beneficial for real estate investing when not affiliated with a specific agent or brokerage in any way. As a result, users can work with any agent or broker they choose, even if only to handle the negotiations and subsequent purchase. At the same time, they get a wider range of properties and more thorough investment data to consider. The cost is often less per month than some local providers and brokerages charge while including their financial and geographic restrictions. 

 

In addition, users have access to scheduled updated training along with hours of training videos. 

 

Details are available at http://PropertyChoiceDirect.com